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A study of buyer behaviour and attitudes towards national brands and store brands in the food industry
(2013)
Purpose: The purpose of this study is to investigate how the attitudes which consumers have
towards national brands and store brands in the food industry and how this influences their
purchasing behaviour.
Methodology: ...
Investigating the power of social media in enhancing the brand reputation of SME's
(2013)
The motivation behind this research was to become aware of the impact that social media has on enhancing the brand reputation of SME’s Within Donegal. This research makes a worthwhile contribution to the development of ...