Browsing School of Business LYIT by Title
Now showing items 96-115 of 153
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Marketing cultural resources: towards organisational best practice
(Letterkenny Institute of Technology, 2008)The importance of cultural resources for Ireland’s tourism industry is widely acknowledged. This study examines the reciprocal contribution of tourism for the sustainability of these cultural resources and the subsequent ... -
Marketing family resource centres in County Donegal
(Letterkenny Institute of Technology, 2012)Family Resource Centres play a key role in the Irish local communities. This thesis analyses the marketing strategies implemented by these organisations. A literature review covers the vision, role and challenges of ... -
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(Letterkenny Institute of Technology, 2010)It is a widely acknowledged fact that businesses tend to face increased difficulty during times of economic downturn. The purpose of this study is to examine how retail businesses deal with the effects of economic ... -
Marketing techniques and SMEs: evidence from Donegal
(Letterkenny Institute of Technology, 2012)The purpose of this dissertation was to gain a more profound understanding of the marketing techniques used by small medium enterprises (SMEs) in Donegal, thus, enhancing owner/manager’s decision making. By analysing ... -
Measuring business incubation outcomes: An Irish case study
(IP Publishing Ltd, 2012)This paper examines the impact of business incubation on its participants (incubatees). The research presented enhances the conceptual framework of performance measures for business incubation proposed by Voisey et al ... -
Mobile marketing a tool for building customer loyalty
(Letterkenny Institute of Technology, 2012)In recent years, marketing to customers has become increasingly challenging as the number of available products and services across industries has grown significantly, while at the same time marketing tactics and ... -
Mobile marketing: exploring the new wave of innovation in marketing
(Letterkenny Institute of Technology, 2013)As the use of mobile devices among Irish consumers proliferates and becomes ever more integrated within their lifestyles, it is important for Irish managers to understand how they can effectively integrate Mobile Marketing ... -
Moving towards e-commerce: exploring the implications involved in moving a companies offline operations to an online context
(Letterkenny Institute of Technology, 2012)In order to remain competitive many companies are exploring online sales as a means of generating sales, expanding reach and reducing costs. This research explores how companies with a previous off line operation moves ... -
The national service indicators within local government: a managers perspective
(Letterkenny Institute of Technology, 2009)Overview Public sector organisations face unprecedented pressure to improve service quality while progressively lowering their costs. They are also expected to become more accountable, customer focused and responsive ... -
The nature of the audit expectation gap, its existence in the Irish context and the views of the Irish accountancy profession on bridging the gap
(Letterkenny Institute of Technology, 2006)In recent times, the auditing profession around the world has been involuntarily placed in the spotlight, mainly because of the spectacular corporate collapses of seemingly successful companies and the subsequent ... -
Networking industry and academia: evidence from FUSION projects in Ireland
(2009)Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ... -
The opinions and perceptions of insolvency practitioners in relation to the reform of the bankruptcy act 1988
(Letterkenny Institute of Technology, 2011)The current economic crisis has had a damaging effect on businesses. Many directors and sole traders have found their debts accumulate to an unmanageable level as a result. Considering the large amounts of money in ... -
Out with the new in with the old: revisiting the Grammar Translation Method in foreign language teaching
(2012)Didactic approaches to second language acquisition and strategies used at European higher education institutions may not be suitable for Anglophones (Catena and Stephens, 2010). Anglophones tend to have very little formal ... -
A phenomenological Investigation of Learner Usage Patterns, Attitudes and Perceptions of Information and Communication Technology (ICT) and technological Preparedness for the Covid-19 Pandemic Crisis
(2020-07)This exploratory phenomenological investigation addresses the lack of regional data regarding learners’ perceptions and attitudes towards ICT in learning environments. The substantial dependence on information and communication ... -
A Phenomenological Investigation of Self-Directed Learning being Supported or Enhanced within a Virtual Learning Environment
(Letterkenny Institute of Technology, 2018-07)Virtual Learning Environments (VLEs) has become commonplace in higher education institutions with limited research available into how learners perceive and experience VLEs. This exploratory phenomenological investigation ... -
Portfolio: Is it a valid and reliable assessment instrument for academic writing skills?
(AISHE, 2011)This paper critiques one assessment strategy of a level 9 academic writing module. The module supports masters students in a School of Business by utilising a number of innovative approaches to teaching and assessing of ... -
Predicting SMEs use of business related social media
(Letterkenny Institute of Technology, 2014)Background: There has been dramatic growth in the use of social media over the past number of years. This has influenced not just individuals, but importantly the way in which business now carry out their daily day-to-day ... -
A qualitative investigation of corporate governance in Irish PLC's:the perceptions of auditors
(Letterkenny Institute of Technology, 2009)Corporate governance was dominated by corporate scandals across the world involving such companies as Enron, WorldCom, Tyco, Parmalat, Polly Peck, and Maxwell. Over the last two decades a number of reports have been ... -
Quality assurance monitoring of accounting practices: adding value for the client or adding cost to the firm?
(Letterkenny Institute of Technology, 2012)This thesis looks at how the accounting industry is regulated in Ireland. It looks at the legislation regarding the supervision of the industry and the bodies which are responsible for that supervision. It specifically ... -
The reality of customer service within small retailer in Donegal
(Letterkenny Institute of Technology, 2012)