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An investigation into the branding of regional event management
(2010)
Regional event management branding is evidently in an emergent phase. Increasingly
academics and tourism bodies are focusing on branding in association with places,
communities and more recently regions. A new phenomenon ...
An exploratory study on establishing an Irish luxury fashion brand
(2013)
Ireland is not taken seriously for its fashion and there is no internationally recognised fashion
designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high
on the list. There are a ...