Browsing Theses - Business and Social Sciences ITS by Subject "Branding (Marketing)"

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    • An exploratory study on establishing an Irish luxury fashion brand 

      O'Sullivan, Shauna (Institute of Technology, Sligo, 2013)
      Ireland is not taken seriously for its fashion and there is no internationally recognised fashion designer. (MacCabe, 2012) states ‘all the things the “Irish” are known for, fashion is not high on the list. There are a ...

    • An investigation into the branding of regional event management 

      Canning, Sinéad (Institute of Technology, Sligo, 2010)
      Regional event management branding is evidently in an emergent phase. Increasingly academics and tourism bodies are focusing on branding in association with places, communities and more recently regions. A new phenomenon ...