Browsing Theses - Business and Social Sciences ITS by Author "Sheridan, Sandra"
Now showing items 1-1 of 1
-
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
Sheridan, Sandra (Institute of Technology, Sligo, 2009)This study explores the importance of Key Account Management and the value it brings to the buyer-seller relationship. The study examines past and current literature in the areas o f Key Account Management and Relationship ...