Browsing Theses - Business and Social Sciences ITS by Author "McGuinn, Catherine"
Now showing items 1-5 of 5
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An investigation into the branding of regional event management
Canning, Sinéad (Institute of Technology, Sligo, 2010)Regional event management branding is evidently in an emergent phase. Increasingly academics and tourism bodies are focusing on branding in association with places, communities and more recently regions. A new phenomenon ... -
An investigation into the impact of the current economic recession on "own-brands" in the Irish grocery retail sector
Hussey, Laura (Institute of Technology, Sligo, 2012)The objective of this study is to investigate the impact of the current economic recession on own-brand ranges in the Irish grocery retail sector. With the recession continuing to effect individuals daily lifestyles ... -
An investigation to determine the effectiveness of the link between investment in relationship marketing with "trust and loyalty" : a comparative study
McGurrin, Christopher (Institute of Technology, Sligo, 2012)The purpose of this research is to investigate the effectiveness of relationship marketing in Irish Retail Banking. The development of relationship marketing continues to grow in academic and practical terms. More ... -
A model to develop film-induced tourism in Ireland
Young, Catherine (Institute of Technology, Sligo, 2012)This research explores the potential development of film-induced tourism in Ireland Filminduced tourism is not over researched and there is significant developmental scope Case study research is the predominant method ... -
Socially integrative customer service (SICS) : identification of a symbiotic link with corporate social responsibility
McGuinn, Catherine (Institute of Technology, Sligo, 2005)The aim of this study is to answer the research question "can customer service be revitalised through identification of a symbiotic relationship with social responsibility, linked by people-centricity?" The concept of ...