Browsing Theses - Business and Social Sciences ITS by Issue Date
Now showing items 21-40 of 85
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An investigation into the application of the SERVQUAL model in Cox's pharmacy, Carrick-on-Shannon, Co. Leitrim
(Institute of Technology, Sligo, 2008)The purpose of this study is to gain an understanding of the level of service quality within Cox’s pharmacy. A SERVQUAL methodology was used to measure service quality within the pharmacy where each element of the service ... -
An exploration of the effectiveness of government policy geared towards the health and well-being of school-aged children: a case study of the North-West of Ireland
(Institute of Technology, Sligo, 2008)The objective o f this study was to evaluate government policies and initiatives that have been implemented to improve the diet and physical activity levels o f primary school-aged children in Ireland This included ... -
An investigation into the effects of the Celtic Tiger on the demand for financial products and the implications of the "credit crunch" on Irish consumers of financial products in the North Western region
(Institute of Technology, Sligo, 2008)The Irish economy has undergone vast economic restructuring over the years particularly over the last decade. This dissertation reviewed the economic development in Irish history from the 1930’s to the “Celtic Tiger” ... -
Host communities participation in planning for sustainable tourism in Ireland: a local authority perspective
(Institute of Technology, Sligo, 2008)Local Authorities across Ireland are in an ideal position to plan for tourism in a sustainable manner when developing County Development Plans (CDPs). This thesis develops the first baseline study of host community ... -
The Irish pub as a third place : a sociological exploration of people, place and identity
(Institute of Technology, Sligo, 2008-07)There is considerable interest in alcohol in Irish society, yet minimal sociologcial understanding of its consumption, particularly of the sites where most drinking occurs: the country's 8750 pubs. Despite widespread ... -
Does the provision of full day care improve the quality of life for children and their parents
(Institute of Technology, Sligo, 2008-09)This study sought to explore and examine if the provision of full day care improves the quality of life for children and their parents. Owing to the effects of the Celtic Tiger, life in Ireland has changed considerably ... -
An evaluation of the use of internal branding among eco-tourism destinations in the north western region of Ireland
(Institute of Technology, Sligo, 2009)In eco-tourism destinations, business practice is usually developed around strict beliefs and values regarding the environment. By devising a brand, a business is projecting their beliefs and values to the customer through ... -
An exploratory study into the importance of key account management and the value it brings to the buyer-seller relationship
(Institute of Technology, Sligo, 2009)This study explores the importance of Key Account Management and the value it brings to the buyer-seller relationship. The study examines past and current literature in the areas o f Key Account Management and Relationship ... -
The integration of social networks into branding strategy: the potential for social media networks as part of brand building and marketing strategy
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The practice of customer relationship management (CRM) in five small enterprises in Co. Leitrim
(Institute of Technology, Sligo, 2009)The objective of this research dissertation was to study the literature on customer relationship management in order to determine whether what the theorists were saying in the literature was actually in practice in small ... -
An exploratory study into the luxury services SME sector : the impact of brand equity on performance during and economic uncertainty
(Institute of Technology, Sligo, 2009)Branding has evolved over recent decades from being just a name to differentiate products and services to taking on new roles such as a relationship builder and a strategic asset used in planning and budgets (Aaker, 1991, ... -
An investigation into the relationship between sales and marketing departments of retail outlets located in the north west region of Ireland
(Institute of Technology, Sligo, 2009)This dissertation is an investigation into the relationship between sales and marketing departments. The investigation will highlight, if any gaps actually do exist between sales and marketing departments o f retail ... -
To investigate if sport sponsorship can remain a secure investment during uncertain economic times
(Institute of Technology, Sligo, 2009) -
Marketing the Irish hotel industry in an economic downturn: an exploration into the rejuvenation of the Sligo hotel industry through customer innovation
(Institute of Technology, Sligo, 2010)The purpose o f this research study was to ascertain innovative ideas from a sample o f hotel customers’ from four participant hotels in Sligo in order to enhance hotel service offerings. The researcher conducted a ... -
Political marketing in Ireland : smoke and mirrors or real substance : an exploration of the potential use of marketing techniques on the voting intentions of first time voters in the forthcoming General Election
(Institute of Technology, Sligo, 2010)This thesis provides an investigation o f the phenomena political marketing and seeks to uncover its utilisation among political parties in Ireland. The research question is “Political marketing in Ireland: smoke and ... -
An investigation into the branding of regional event management
(Institute of Technology, Sligo, 2010)Regional event management branding is evidently in an emergent phase. Increasingly academics and tourism bodies are focusing on branding in association with places, communities and more recently regions. A new phenomenon ... -
The technological advance in CRM and the impact on customer loyalty: a comparative study between Irish and German consumers
(Institute of Technology, Sligo, 2010)This work investigates the use and effects of Customer Relationship Management, and attempts to posit how the technology may develop in the future, while also presenting recommendations regarding how companies may wish ... -
Constraints on the development of rural tourism enterprise in Ireland's western region
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Viability of a communication-based model of online distance learning
(Institute of Technology, Sligo, 2010)This research explored the v iab ility of a Iow-inv estm ent/low en ro lm ent model of on lin e lea rn in g and the factors that affected its viability through a single-case study analysis of the C om m u n ica tion -B ... -
A study of the impact of art in Irish pre-schools on children's creative development and associated learning
(Institute of Technology, Sligo, 2010)Ireland, in the last decade has witnessed an increased demand for child care services. The government has responded by addressing the quality o f childcare services and the educational needs of the childcare workers. ...