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Motivating exercise through social media
(2021-09)
The exponential growth of social media and online fitness classes in the last decade of the twenty first century, has provided a multitude of opportunities for individuals and businesses. The internet has created new ...
An Exploration into Changing Behaviours within Social Media during Covid-19 Pandemic (2020-2021): A Study of Irish Female Entrepreneurs
(Atlantic Technological University, 2022-04)
This research explores the experiences and interpretations of Irish (based in Ireland) female entrepreneurs’ changing behaviours within social media during the Covid-19 pandemic, 2020-2021. It explores how Irish female ...
Social Media in Higher Education
(2021)
The study explores whether higher education institutes strategic usage of so-cial Media fosters a stronger relationship with students. Almost every higher educational institute uses social Media for numerous reasons. ...
An awareness study of the EU Privacy and Electronic Communication (ePrivacy) directive (S.I. No. 336/211).
(Atlantic Technological University, 2022-05)
Background: In today’s increasingly information and digital age there is widespread use of search engines and social network sites. The use of this media form seems to be ubiquitous as it cuts across all age groups, social ...
Parasocial Relationships between Influencers and Irish Millennials and their Effect on Purchase Intention
(2022)
This study explores the hidden techniques and interactions which lead to the development of parasocial relationships among Irish millennials and influencers, and the subsequent effect on purchase intention. Upon review of ...
The use of digital media in community development projects in the West of Ireland
(Atlantic Technological University, 2022-06)
The use of digital media in community development projects in the West of Ireland has experienced rapid growth in recent years. But since the Covid-19 pandemic in March 2020, community organisations and initiatives have ...
An exploratory study of Digital Marketing implementation by SMEs in the West of Ireland during the COVID-19 Pandemic
(Atlantic Technological University, 2022)
This exploratory research focuses on how SMEs in the West of Ireland have upscaled their use of Digital Marketing since March 2020. This study reviews how SMEs in the West of Ireland reacted during this rapid digitalisation ...