Browsing Theses - School of Business, ATU Galway City by Subject "Business process outsourcing (BPO), SME, Ireland"
Now showing items 1-1 of 1
-
Proposing a methodology for the outsourcing of the marketing function for SMEs and MEs: a case study approach
(Galway-Mayo Institute of Technology, 2010)Globalization and competitive difficulty have forced firms to reduce their costs and to be more dynamic. Consequently, organizations should concentrate on their core competencies and outsource their other functions. ...