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Brand activation in thanatourism: a comparative study of the Bram Stoker Festival and the Whitby Goth Weekend

dc.contributor.authorGolz, Luisa
dc.date.accessioned2022-03-15T09:33:46Z
dc.date.available2022-03-15T09:33:46Z
dc.date.copyright2022
dc.date.issued2022
dc.identifier.citationGolz, L. (2022). Brand activation in thanatourism: a comparative study of the Bram Stoker Festival and the Whitby Goth Weekend. Presented at TUS MMW Poster Presentation Seminar January 2022en_US
dc.identifier.urihttp://research.thea.ie/handle/20.500.12065/3922
dc.description.abstractThe life and work of Dubliner Bram Stoker influenced a niche tourism product popularly consumed today - gothic festivals. Gothic or “dark tourism” (thanatourism) festivals attract high spending tourists, usually in off-season, with implications for heritage conservation, night time economy and the cultural tourism experience. This thesis explores the promotion of these festivals using an experiential marketing framework.en_US
dc.formatPDFen_US
dc.language.isoengen_US
dc.publisherTechnological University of the Shannon Midlands Midwesten_US
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subjectThanatourismen_US
dc.subjectDark tourismen_US
dc.subjectGothic tourismen_US
dc.titleBrand activation in thanatourism: a comparative study of the Bram Stoker Festival and the Whitby Goth Weekenden_US
dc.typeinfo:eu-repo/semantics/otheren_US
dc.contributor.affiliationTechnological University of the Shannon Midlands Midwesten_US
dc.contributor.sponsorPresident's Doctoral Scholarshipen_US
dc.identifier.orcidhttps://orcid.org/ 0000-0002-4308-8749en_US
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessen_US
dc.subject.departmentFaculty of Business & Hospitality TUS MMWen_US
dc.type.versioninfo:eu-repo/semantics/publishedVersionen_US


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Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivatives 4.0 International