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Brand activation in thanatourism: a comparative study of the Bram Stoker Festival and the Whitby Goth Weekend
(Technological University of the Shannon Midlands Midwest, 2022)
The life and work of Dubliner Bram Stoker influenced a niche
tourism product popularly consumed today - gothic festivals.
Gothic or “dark tourism” (thanatourism) festivals attract high
spending tourists, usually in ...
The correlation between sustainable plastic adoption and business sustainability in the food packaging sector
(Technological University of the Shannon Midlands Midwest, 2022)
Ireland is producing the most plastic waste per person in Europe
(Statista Research Department, 2021). Approximately 40 % of all
plastic produced in Ireland goes to the food packaging sector
(EESC, 2020). In order to ...