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How do small local food producers build and maintain brand loyalty? /
(2017)
The objective of this particular study is to investigate how small local food producers build and maintain brand loyalty. Brand loyalty is extremely important for producers to gain market share. It is imperative that they ...
An exploratory study of the use of social media marketing in the pay TV industry in Ireland /
(2017)
This research is an exploratory study, which analyses the use of social media by Irish
pay-television providers when marketing their services. The main objective of this
research is to determine has the use of social ...
Getting to the core of the matter : an exploratory study on how social enterprises in the West of Ireland identify their potential target market and communicate their core brand values /
(2017)
The Social Enterprise Sector has grown rapidly in many countries in recent years to fill the gaps in social services. It helps to increase employment and solve public problems, thus promoting work integration and the ...
An investigation to determine if there a link between CSR practices and customer loyalty : a case study on Coca-Cola comparing Irish and Spanish consumers /
(2017)
The purpose of this research is to achieve a deeper understanding of the link between Coca-Cola’s CSR practices and its Irish and Spanish consumers loyalty. The study aims to compare and contrast Irish Coca-Cola consumers ...