Marketing family resource centres in County Donegal

Abstract

Family Resource Centres play a key role in the Irish local communities. This thesis analyses the marketing strategies implemented by these organisations. A literature review covers the vision, role and challenges of the non-profit organisations sector globally and then focuses on Family Resource Centres in Ireland and particularly in County Donegal.

A qualitative research method in form of in-depth interviews and focus group discussion is employed. Managers of six Family Resources Centres participated in in-depth interviews on the marketing strategies implemented by their organisation. Users of Cara House FRC also participated in a focus group to discuss their perceptions on the services provided by Cara House FRC.

A qualitative research method in form of in-depth interviews and focus group discussion is employed. Managers of six Family Resources Centres participated in in-depth interviews on the marketing strategies implemented by their organisation. Users of Cara House FRC also participated in a focus group to discuss their perceptions on the services provided by Cara House FRC.

The current challenges faced by the sector are also explained in detailed based on literature review and in-depth interviews. Recommendations for a best practice model are also included as a research outcome.