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Now showing items 1-9 of 9
Marketing cultural resources: towards organisational best practice
(2008)
The importance of cultural resources for Ireland’s tourism industry is widely
acknowledged. This study examines the reciprocal contribution of tourism for
the sustainability of these cultural resources and the subsequent ...
The irish language in branding: an evaluation of current practices in irish business
(2008)
This research was undertaken in order to examine the current practices in relation to
the use of the Irish language in manufacturing and internationally traded services. The
research focuses specifically on company and ...
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(2009)
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(2009)
The purpose of the research is to understand and explain the situation of marketing
graduates in the labour market.
The key findings show that marketing graduates overestimate their abilities to find
marketing employment ...
The usage levels and effectiveness of marketing within small firms in Donegal
(2008)
The theme of this dissertation was chosen due to the authors own experience and
knowledge of the marketing world in Donegal, having worked, lived and achieved
academic qualifications in the region. The author is also ...
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(2009)
This study was conducted in County Donegal and the overall purpose is to explore perception and
attitudes towards renewable energy with a view to developing best practice for marketing renewable
energy in County Donegal ...
The use of branding within SME’s in Donegal
(2008)
The motivation behind conducting this research was to become more aware of the
activities within SME’s in the area of branding. By analysing the existing literature it
was evident that research, specific to branding ...