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Now showing items 31-40 of 84
Predicting SMEs use of business related social media
(2014)
Background: There has been dramatic growth in the use of social media over the past number of years. This has influenced not just individuals, but importantly the way in which business now carry out their daily day-to-day ...
An investigation into the audit exemption and developments in the auditing sector
(2008)
With the audit exemption thresholds rising in 2006, this poses the question whether it will
have impact on the auditing sector. Presently there is a lot of interest in this area, with the
Institute of Chartered Accountants ...
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(2012)
The purpose of this research dissertation is to explore the marketing of higher education
institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The
aims of the research are to profile ...
An investigation on a foreign direct investment company in the north west of Ireland, with regard to non-financial performance indicators and specifically knowledge as an asset
(2010)
The objective of the research for this dissertation is to effectively capture the
views of both management and staff on knowledge assets and non-financial
indicators and to ascertain whether certain theoretical models ...
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(2014)
Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ...
An investigation into the accounting treatment of goodwill in Ireland
(2007)
Accounting for goodwill has been a topic of debate for the last century due to the
nature of goodwill and difficulties in valuing and presenting it into accounts. Its
importance has increased in the last years due to ...
Evaluating the power of online forums in consumer buyer behaviour
(2012)
PURPOSE: This research aims to examine the power and influence of online
forums in shaping consumer buyer behaviour in Ireland.
DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011)
exploratory ...
An investigation into the possible need for reform of the examinership process in Ireland
(2011)
Since the recession began there has been a reduced credit flow in this country. As a
result many companies have found themselves insolvent. For viable companies there
is an option available called examinership. This ...
Transferable skills enhancement through small group work: an analysis of the perceptions of accounting undergraduate students’ in Irish Institutes of Technology to the development of transferable skills
(2012)
Traditionally undergraduate accounting degree programmes focused on technical
excellence in accounting skills. However professional accountancy bodies and
employers increasingly expect graduates to possess a combination ...