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Now showing items 21-22 of 22
The use of branding within SME’s in Donegal
(2008)
The motivation behind conducting this research was to become more aware of the
activities within SME’s in the area of branding. By analysing the existing literature it
was evident that research, specific to branding ...
Mobile marketing a tool for building customer loyalty
(2012)
In recent years, marketing to customers has become increasingly challenging as the number
of available products and services across industries has grown significantly, while at the same
time marketing tactics and ...