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Now showing items 11-20 of 27
Re-defining the role of the customer in social media marketing: A formula for success.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ...
To bond and bridge: The expression of collaboration and social capital in a developed world ecotourism destination
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
This paper explores social capital in the context of a social network designed to promote ecotourism among local businesses in an area known as the Greenbox in northwest Ireland. The Greenbox was developed as an ecotourism ...
An appetite for social media in Irish SME food businesses?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
The purpose of this study is to evaluate the current relationship between social media use and Irish SME food companies. The research seeks to determine if social media can effectively form an integral, and, ultimately, ...
The phenomenon of online reviews - Digital headache or golden opportunity for the tourism sector?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
Technology has brought many opportunities to organisations in the tourism sector, for example, with regard to the efficiencies achieved by embracing self-service technologies (SSTs), such as self-check-in online and mobile ...
Visitor’s impact on destination image: Using visitor-generated content (VGC) through mobile technologies as a tool for sustainable collaborative communication
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
The role played by a tourist destinations image in the process of decision-making and choice is significant. (Frais, et al. 2011; Beerli and Martin, 2004; Chen and Kerstetter, 1999; Baloglu and McCleary, 1999a; Milman and ...
An exploration of food tourism and destination experience along the Wild Atlantic Way
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
Food is an essential part of Ireland’s tourist experience and is a major draw for inbound tourists; food is sustenance, however it can also appeal to visitors looking for authentic experiences. Food experiences can help ...
Cluster development in rural tourism areas of South Kerry – Reflections on the process
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
According to Melisidou et al (2013) clusters are considered as being efficient management and marketing tools for tourist destinations and as a local strategy for combating regional disparities and social inequality. A ...
Tracking student progress through hospitality management education: a linguistic analysis.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
Language is one of the primary methods of human communication and nowhere is this more
relevant than in the hospitality and tourism industries. Successful interpersonal and communication
skills are essential to the ...
Investigating the use of social media tools by destination marketing organisations.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ...
Literary Tourism and Yeats' Legacy - What can we learn from Shakespeare's birthplace?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
This year 2015 celebrates the birth of the distinguished poet and Nobel Laureate William Butler Yeats. For visitors interested in Yeats and his contemporaries as well as modern day writers and poets, literary tourism offers ...