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Now showing items 11-20 of 22
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(2010)
It is a widely acknowledged fact that businesses tend to face increased difficulty during times
of economic downturn. The purpose of this study is to examine how retail businesses deal
with the effects of economic ...
Fairtrade as a marketing tool: an irish/austrian comparison
(2010)
The purpose of this piece of research is to examine different aspects of fair trade (FT)
marketing. Firstly, secondary research examines issues such as history, development,
advantages and challenges of mainstreaming ...
Fair trade, marketing and consumer behaviour
(Cork Institute of Technology, 2012)
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(2009)
The purpose of the research is to understand and explain the situation of marketing
graduates in the labour market.
The key findings show that marketing graduates overestimate their abilities to find
marketing employment ...
The usage levels and effectiveness of marketing within small firms in Donegal
(2008)
The theme of this dissertation was chosen due to the authors own experience and
knowledge of the marketing world in Donegal, having worked, lived and achieved
academic qualifications in the region. The author is also ...
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(2009)
This study was conducted in County Donegal and the overall purpose is to explore perception and
attitudes towards renewable energy with a view to developing best practice for marketing renewable
energy in County Donegal ...
Marketing techniques and SMEs: evidence from Donegal
(2012)
The purpose of this dissertation was to gain a more profound understanding of the
marketing techniques used by small medium enterprises (SMEs) in Donegal, thus, enhancing
owner/manager’s decision making. By analysing ...