Search
Now showing items 1-5 of 5
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(2009)
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(2009)
The purpose of the research is to understand and explain the situation of marketing
graduates in the labour market.
The key findings show that marketing graduates overestimate their abilities to find
marketing employment ...
Exploring consumer perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy
(2009)
This study was conducted in County Donegal and the overall purpose is to explore perception and
attitudes towards renewable energy with a view to developing best practice for marketing renewable
energy in County Donegal ...