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Mobile marketing: exploring the new wave of innovation in marketing
(2013)
As the use of mobile devices among Irish consumers proliferates and becomes ever more
integrated within their lifestyles, it is important for Irish managers to understand how they
can effectively integrate Mobile Marketing ...
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...