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Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Town Centre Management: a solution to the challenges facing urban centres?
(Emerald Group Publishing Limited, 2011)
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers.
Des ...
Teaching a second language to Anglophones: evidence from Ireland
(2011)
Evidence from the British academy indicates that the decline in modern language learning in the UK endangers the ability of the UK to compete with researchers who are more linguistically competent. Indeed this is a challenge ...
What are the issues facing small accounting practices in the north west of ireland? an exploratory study
(2011)
Businesses all around the globe has been faced with many issues and challenges as a
result of the downturn in the economy. This research project focuses in on the rural area
of the North West of Ireland to see what issues ...