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Now showing items 1-10 of 13
Mobile marketing: exploring the new wave of innovation in marketing
(2013)
As the use of mobile devices among Irish consumers proliferates and becomes ever more
integrated within their lifestyles, it is important for Irish managers to understand how they
can effectively integrate Mobile Marketing ...
An exploration into the use of experiential marketing in Ireland
(2011)
Experiential marketing has an important role to play in the marketing communications
strategy. This thesis explores the use of experiential marketing in Ireland by
discussing Irish brands commitment to it and by ...
Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
The implications of social networking sites for marketing in irish business
(2010)
The objective o f this research was to assess the implications o f social networking sites
for marketing in Irish business. This w ill then help establish how social networking
sites can be effectively integrated into ...
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(2012)
The purpose of this research dissertation is to explore the marketing of higher education
institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The
aims of the research are to profile ...
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(2014)
Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ...
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...
Marketing in SMEs during economic crises: an investigation of marketing activities within the small retail sector
(2010)
It is a widely acknowledged fact that businesses tend to face increased difficulty during times
of economic downturn. The purpose of this study is to examine how retail businesses deal
with the effects of economic ...
Fairtrade as a marketing tool: an irish/austrian comparison
(2010)
The purpose of this piece of research is to examine different aspects of fair trade (FT)
marketing. Firstly, secondary research examines issues such as history, development,
advantages and challenges of mainstreaming ...