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Now showing items 1-10 of 18
The challenge of work based learning: a role for academic mentors?
(Emerald Group Publishing Limited, 2014)
Purpose - This paper explores the key challenge(s) experienced by employers, employees and academics during work based learning (WBL) programmes at undergraduate level. The idea of
academic mentors is proposed as an aid ...
The supervised as the supervisor
(2014)
Purpose – The relationship between doctoral students and their supervisors impacts on degree completion rates; faculty research performance; and postgraduate satisfaction with their alma mater. This paper explores the ...
Consumer Behaviour in Social Networking Sites: Implications for Marketers
(Irish Academy of Management, 2011)
The objective of this research is to investigate the potential of social networking sites T(SNSs) to be utilised as an effective marketing tool in engaging consumers to participate in marketing on SNSs. Qualitative research ...
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Theory and practice: the experience of marketing graduates
(Emerald Group Publishing Limited, 2010)
Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics.
Design Methodology ...
Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
Town Centre Management: a solution to the challenges facing urban centres?
(Emerald Group Publishing Limited, 2011)
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers.
Des ...
Teaching a second language to Anglophones: evidence from Ireland
(2011)
Evidence from the British academy indicates that the decline in modern language learning in the UK endangers the ability of the UK to compete with researchers who are more linguistically competent. Indeed this is a challenge ...
‘Think B4 U Click’: an educational online safety resource for the Irish CSPE curriculum
(Association for Media Education in Scotland, 2012)
Young people in Ireland, like their counterparts across Europe, are enthusiastic social networkers. EU Kids Online found that in 2010 82% of children in Ireland, aged 13-16, had a social networking (SNS) profile (O’Neill, ...
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...