The importance of cultural resources for Ireland’s tourism industry is widely acknowledged. This study examines the reciprocal contribution of tourism for the sustainability of these cultural resources and the subsequent ...

This research was undertaken in order to examine the current practices in relation to the use of the Irish language in manufacturing and internationally traded services. The research focuses specifically on company and ...

This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...

This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...

The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ...

The theme of this dissertation was chosen due to the authors own experience and knowledge of the marketing world in Donegal, having worked, lived and achieved academic qualifications in the region. The author is also ...

This study was conducted in County Donegal and the overall purpose is to explore perception and attitudes towards renewable energy with a view to developing best practice for marketing renewable energy in County Donegal ...

The motivation behind conducting this research was to become more aware of the activities within SME’s in the area of branding. By analysing the existing literature it was evident that research, specific to branding ...