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    Exploring IT applications for qualitative data analysis in marketing research 

    Bezborodova, Elena D (2003)
    The dissertation is aimed to investigate qualitative research techniques used in research projects and to evaluate software usage in qualitative data analysis. The study contains a review of academic literature on ...

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    Author
    Bezborodova, Elena D (1)
    SubjectBusiness (1)Marketing research (1)Qualitative research (1)... View MoreDate Issued2003 (1)Has File(s)Yes (1)

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