Now showing items 1-3 of 3
Integrating management and marketing strategies at heritage sites
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...