• Login
    Search 
    •   Research@THEA Home
    • Atlantic Technological University (Donegal)
    • Search
    •   Research@THEA Home
    • Atlantic Technological University (Donegal)
    • Search
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Search

    Show Advanced FiltersHide Advanced Filters

    Filters

    Use filters to refine the search results.

    Now showing items 1-3 of 3

    • Sort Options:
    • Relevance
    • Title Asc
    • Title Desc
    • Issue Date Asc
    • Issue Date Desc
    • Results Per Page:
    • 5
    • 10
    • 20
    • 40
    • 60
    • 80
    • 100
    Thumbnail

    Integrating management and marketing strategies at heritage sites 

    Fullteron, L.; McGettigan, K.; Stephens, S. (2010)
    Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...
    Thumbnail

    The use of fear appeals to communicate public health messages 

    Sweeney, K.; Stephens, S. (Cork Institute of Technology, 2013)
    This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...
    Thumbnail

    Approaches to small firm marketing: challenges and opportunities 

    Doohan, A.; Kearns, J.; Stephens, S. (Cork Institute of Technology, 2009)
    This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...

    DSpace software copyright © 2002-2022  LYRASIS
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    All of Research@THEACommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CommunityBy Issue DateAuthorsTitlesSubjects

    My Account

    LoginRegister

    Discover

    Author
    Stephens, S. (3)
    Doohan, A. (1)Fullteron, L. (1)Kearns, J. (1)McGettigan, K. (1)Sweeney, K. (1)SubjectBusiness Studies (3)
    Marketing (3)
    Culture (1)Demarketing (1)Donegal (1)Ethical advertising (1)Fear appeals (1)Heritage, (1)Ireland (1)Irish Economy (1)... View MoreDate Issued2009 (1)2010 (1)2013 (1)Has File(s)Yes (3)

    DSpace software copyright © 2002-2022  LYRASIS
    Contact Us | Send Feedback
    Theme by 
    Atmire NV