Now showing items 1-2 of 2
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Town Centre Management: a solution to the challenges facing urban centres?
(Emerald Group Publishing Limited, 2011)
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers. Des ...