Now showing items 1-2 of 2
Theory and practice: the experience of marketing graduates
(Emerald Group Publishing Limited, 2010)
Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics. Design Methodology ...
Integrating management and marketing strategies at heritage sites
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...