Now showing items 1-2 of 2
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
Fair trade, marketing and consumer behaviour
(Cork Institute of Technology, 2012)
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...