Search
Now showing items 1-10 of 27
Investigating the use of social media tools by destination marketing organisations.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
The objective of this study is to ascertain the extent to which Destination Marketing Organisations (DMOs) utilise social media tools in a bid to promote their tourism destinations to the world. In a tourism sense in ...
Exploring the potential of social media tools to enhance customer's satisfaction and increase turnover in the Irish accommodation sector.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Businesses in the tourism and hospitality sector are operating in a competitive and stimulating environment. It is a competitive environment as they must sell their perishable products each day at the right price and as ...
Collaborative sustainable tourism development in Ireland: Local Authorities' use of sustainable tourism indicators.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Responsible Tourism development and resort planning guidelines in Ireland hold one of the keys to collaborative sustainable development. Tourism planning permission is granted by Local Authorities. Yet in order to achieve ...
Stakeholder engagement in destination management: Exploring key success factors.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
The development of sustainable tourism destinations that can produce the requisite social, cultural, economic and environmental impacts requires high levels of interconnectedness between all stakeholders (Timur & Getz, ...
Re-defining the role of the customer in social media marketing: A formula for success.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ...
To investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
The aim of this research study is to investigate the economic impact of the Irish film industry with particular emphasis on the tourism sector. The specific economic impacts that will be focused on in this research study ...
To bond and bridge: The expression of collaboration and social capital in a developed world ecotourism destination
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
This paper explores social capital in the context of a social network designed to promote ecotourism among local businesses in an area known as the Greenbox in northwest Ireland. The Greenbox was developed as an ecotourism ...
Can heritage tourism be a catalyst for community development in Ireland?
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
Objectives
Orwell wrote that whoever controls the past controls the future, and whoever controls the present controls the past. (Orwell, 1949) Elements of this quote will be addressed in relation to heritage tourism and ...
Tracking student progress through hospitality management education: a linguistic analysis.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)
Language is one of the primary methods of human communication and nowhere is this more
relevant than in the hospitality and tourism industries. Successful interpersonal and communication
skills are essential to the ...
What lurks beneath the event evaluation - Social media!
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)
In August 2013 Northern Ireland hosted the World Police and Fire Games. The official event evaluation found that the games projected Northern Ireland in a positive light; however this survey does not tell the full story. ...