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Now showing items 1-10 of 22
Mobile marketing: exploring the new wave of innovation in marketing
(2013)
As the use of mobile devices among Irish consumers proliferates and becomes ever more
integrated within their lifestyles, it is important for Irish managers to understand how they
can effectively integrate Mobile Marketing ...
An exploration into the use of experiential marketing in Ireland
(2011)
Experiential marketing has an important role to play in the marketing communications
strategy. This thesis explores the use of experiential marketing in Ireland by
discussing Irish brands commitment to it and by ...
Marketing cultural resources: towards organisational best practice
(2008)
The importance of cultural resources for Ireland’s tourism industry is widely
acknowledged. This study examines the reciprocal contribution of tourism for
the sustainability of these cultural resources and the subsequent ...
Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
The irish language in branding: an evaluation of current practices in irish business
(2008)
This research was undertaken in order to examine the current practices in relation to
the use of the Irish language in manufacturing and internationally traded services. The
research focuses specifically on company and ...
The implications of social networking sites for marketing in irish business
(2010)
The objective o f this research was to assess the implications o f social networking sites
for marketing in Irish business. This w ill then help establish how social networking
sites can be effectively integrated into ...
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(2009)
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
Exploring the marketing of higher education: evidence from the Institutes of Technology sector
(2012)
The purpose of this research dissertation is to explore the marketing of higher education
institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The
aims of the research are to profile ...
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(2014)
Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ...