As the use of mobile devices among Irish consumers proliferates and becomes ever more integrated within their lifestyles, it is important for Irish managers to understand how they can effectively integrate Mobile Marketing ...

Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ...

The importance of cultural resources for Ireland’s tourism industry is widely acknowledged. This study examines the reciprocal contribution of tourism for the sustainability of these cultural resources and the subsequent ...

Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...

This research was undertaken in order to examine the current practices in relation to the use of the Irish language in manufacturing and internationally traded services. The research focuses specifically on company and ...

The objective o f this research was to assess the implications o f social networking sites for marketing in Irish business. This w ill then help establish how social networking sites can be effectively integrated into ...

This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...

The purpose of this research dissertation is to explore the marketing of higher education institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The aims of the research are to profile ...

Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ...