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    Mobile marketing: exploring the new wave of innovation in marketing 

    Doherty, Aine (2013)
    As the use of mobile devices among Irish consumers proliferates and becomes ever more integrated within their lifestyles, it is important for Irish managers to understand how they can effectively integrate Mobile Marketing ...
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    An exploration into the use of experiential marketing in Ireland 

    Doherty, Aine (2011)
    Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ...
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    Marketing cultural resources: towards organisational best practice 

    Fullerton, Leanne (2008)
    The importance of cultural resources for Ireland’s tourism industry is widely acknowledged. This study examines the reciprocal contribution of tourism for the sustainability of these cultural resources and the subsequent ...
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    Integrating management and marketing strategies at heritage sites 

    Fullteron, L.; McGettigan, K.; Stephens, S. (2010)
    Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland. Design/methodology/approach - The research process involved: phase one, a survey of 224 heritage attractions ...
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    The irish language in branding: an evaluation of current practices in irish business 

    Campbell, Karen (2008)
    This research was undertaken in order to examine the current practices in relation to the use of the Irish language in manufacturing and internationally traded services. The research focuses specifically on company and ...
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    The implications of social networking sites for marketing in irish business 

    Diffley, Sarah (2010)
    The objective o f this research was to assess the implications o f social networking sites for marketing in Irish business. This w ill then help establish how social networking sites can be effectively integrated into ...
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    Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language 

    Campbell, K.; Bennett, B.; Stephens, S (2009)
    This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
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    Enhancing marketing communications for a B2B company, through the use of motion graphics 

    Connaughton , Clive (2011)
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    Exploring the marketing of higher education: evidence from the Institutes of Technology sector 

    Rudden, Yvonne (2012)
    The purpose of this research dissertation is to explore the marketing of higher education institutes, looking in detail at evidence from the Institutes of Technology (IoT) sector. The aims of the research are to profile ...
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    A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students. 

    Korbel, Grace (2014)
    Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ...
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    AuthorStephens, S. (3)Doherty, Aine (2)Stephens, S (2)Balan, Camelia Gabriela (1)Bennett, B. (1)Campbell, K. (1)Campbell, Karen (1)Carr, Helen (1)Connaughton , Clive (1)Derler, B. (1)... View MoreSubject
    Marketing (22)
    Business (16)Business Studies (5)Communications (2)Fair trade (2)Ireland (2)Irish language (2)Alienation (1)Animated films (1)Branding (1)... View MoreDate Issued2009 (5)2008 (4)2010 (4)2012 (4)2011 (2)2013 (2)2014 (1)Has File(s)Yes (22)

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