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    The challenge of work based learning: a role for academic mentors? 

    Stephens, S; Doherty, O.; Bennett, B.; Margey, M. (Emerald Group Publishing Limited, 2014)
    Purpose - This paper explores the key challenge(s) experienced by employers, employees and academics during work based learning (WBL) programmes at undergraduate level. The idea of academic mentors is proposed as an aid ...
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    Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language 

    Campbell, K.; Bennett, B.; Stephens, S (2009)
    This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
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    Fair trade, marketing and consumer behaviour 

    Derler, B.; O'Rourke, V.; Stephens, S (Cork Institute of Technology, 2012)
    This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...

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    Stephens, S (3)
    Bennett, B. (2)Campbell, K. (1)Derler, B. (1)Doherty, O. (1)Margey, M. (1)O'Rourke, V. (1)SubjectBusiness Studies (3)Marketing (2)Academic mentors (1)Alienation (1)Branding (1)Case study (1)Clean-washing (1)Customer loyalty (1)Fair trade (1)Irish language (1)... View MoreDate Issued2009 (1)2012 (1)2014 (1)Has File(s)Yes (3)

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