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Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(2009)
This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ...
The challenge of work based learning: a role for academic mentors?
(Emerald Group Publishing Limited, 2014)
Purpose - This paper explores the key challenge(s) experienced by employers, employees and academics during work based learning (WBL) programmes at undergraduate level. The idea of
academic mentors is proposed as an aid ...
Fair trade, marketing and consumer behaviour
(Cork Institute of Technology, 2012)
This paper examines different aspects of fair trade marketing. Firstly, secondary research examines the development, advantages and challenges of fair trade. Secondly, primary research explores consumer buying behaviour ...