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Networking industry and academia: evidence from FUSION projects in Ireland
(2009)
Graduate development programmes such as FUSION continue to be seen by policymakers, higher education institutions and SMEs as a primary means of strengthening higher education-to-business links and in turn improving the ...
The supervised as the supervisor
(2014)
Purpose – The relationship between doctoral students and their supervisors impacts on degree completion rates; faculty research performance; and postgraduate satisfaction with their alma mater. This paper explores the ...
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)
This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ...
Theory and practice: the experience of marketing graduates
(Emerald Group Publishing Limited, 2010)
Purpose – This paper explores the experience of graduates in the workplace. The aim is to study how these experiences differ from the expectations of the graduates and the aspirations of their academics.
Design Methodology ...
Integrating management and marketing strategies at heritage sites
(2010)
Purpose - This paper examines the integration of management and marketing practices at heritage sites in Ireland.
Design/methodology/approach - The research process involved: phase one, a survey of 224
heritage attractions ...
Town Centre Management: a solution to the challenges facing urban centres?
(Emerald Group Publishing Limited, 2011)
The purpose of this paper is to explore the experience of towns which utilize Town Centre Management (TCM) initiatives. The findings which emerge offer insights into how TCM can aid the development of urban centers.
Des ...
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)
This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ...
Approaches to small firm marketing: challenges and opportunities
(Cork Institute of Technology, 2009)
This paper explores approaches to marketing by small firms in Ireland. Specifically the research studies the experience of small firms based in Donegal. The objective of this study was to identify the usage levels and ...
Using the past to predict the future: what futures are documented for higher education?
(Emerald Group Publishing Limited, 2013)
As we again consider what the future holds for higher education, this paper provides a review of the futures documented for higher education. Authors including (McNay 1992; Schuller 1995; Bourner et al. 2000; Abeles 2006; ...
The impact of Active Labour Market Programmes: evidence of deactivation
(2012)
Purpose - This paper explores the experience(s) of participants in Active Labour Market Programmes (ALMPs) in Ireland. The paper utilizes narrative structuring to provide an enhanced understanding of the experience of ...