Browsing Atlantic Technological University (Donegal) by Author "Bennett, Billy"

Now showing items 1-3 of 3

    • E-Marketing communications: a case study 

      Friel, Fiona (Letterkenny Institute of Technology, 2009)
      This research was undertaken in order to investigate e-marketing communications methods adopted by an Irish SME (Small Medium Enterprise). The investigation was based on a case study of Storm PM Ltd. The aim of the ...

    • An investigation into quality practices within irish service smes 

      O Rourke, Vicky (Letterkenny Institute of Technology, 2006)
      The objective of this research was to determine the extent to which quality practices and procedures were integrated within Irish Service SMEs, with a view to proposing a quality model which reflects the unique set of ...

    • The irish language in branding: an evaluation of current practices in irish business 

      Campbell, Karen (Letterkenny Institute of Technology, 2008)
      This research was undertaken in order to examine the current practices in relation to the use of the Irish language in manufacturing and internationally traded services. The research focuses specifically on company and ...