Browsing Atlantic Technological University (Donegal) by Author "Balauca, Cristina."
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Exploring the potential of social media tools to enhance customer's satisfaction and increase turnover in the Irish accommodation sector.
Balauca, Cristina.; Mehta, Glenn. (11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)Businesses in the tourism and hospitality sector are operating in a competitive and stimulating environment. It is a competitive environment as they must sell their perishable products each day at the right price and as ...