Browsing Atlantic Technological University (Donegal) by Author "Balan, Camelia Gabriela"
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An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
Balan, Camelia Gabriela (Letterkenny Institute of Technology, 2009)The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ...