Browsing Atlantic Technological University (Donegal) by Title
Now showing items 237-255 of 255
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The usage levels and effectiveness of marketing within small firms in Donegal
(Letterkenny Institute of Technology, 2008)The theme of this dissertation was chosen due to the authors own experience and knowledge of the marketing world in Donegal, having worked, lived and achieved academic qualifications in the region. The author is also ... -
The use of branding within SME’s in Donegal
(Letterkenny Institute of Technology, 2008)The motivation behind conducting this research was to become more aware of the activities within SME’s in the area of branding. By analysing the existing literature it was evident that research, specific to branding ... -
The use of fear appeals to communicate public health messages
(Cork Institute of Technology, 2013)This paper provides an insight into the use of fear appeals to communicate a public health message. A fear appeal is a means of persuasion that threatens the audience with a negative, physical, psychological, and/or ... -
The use of motion graphics within video game cut-scenes
(Letterkenny Institute of Technology, 2013)This thesis explores the use of Motion Graphics within video game cut-scenes. It investigates advances in technologies that are creating opportunities for Motion Graphics within mobile gaming and digital comic industries. ... -
Using formative assessment to teach academic writing skills at Level 9
(2009)To ascertain student perceptions of the usefulness of formative assessment in the teaching and learning of academic writing skills at level 9. -
Using the past to predict the future: what futures are documented for higher education?
(Emerald Group Publishing Limited, 2013)As we again consider what the future holds for higher education, this paper provides a review of the futures documented for higher education. Authors including (McNay 1992; Schuller 1995; Bourner et al. 2000; Abeles 2006; ... -
Utilising a minority language to develop brand identity: an evaluation of current practice using the Irish language
(Dublin Institute of Technology, 2009)This article examines current practice in relation to the use of the Irish language for branding within the manufacturing and internationally traded services sector. lt identifies the motivations for the use of a minority ... -
Vehicle speed estimation using GPS/RISS (Reduced Inertial Sensor System)
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Land vehicle speed is usually measured by wheel speed or GPS. While these methods are adequate for some purposes, there are some drawbacks. Wheel speed may differ greatly from vehicle speed due to tyre slip. In addition, ... -
Visitor’s impact on destination image: Using visitor-generated content (VGC) through mobile technologies as a tool for sustainable collaborative communication
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)The role played by a tourist destinations image in the process of decision-making and choice is significant. (Frais, et al. 2011; Beerli and Martin, 2004; Chen and Kerstetter, 1999; Baloglu and McCleary, 1999a; Milman and ... -
What are teachers’ perspectives of teaching and learning in a multigrade setting in county Donegal?
(Letterkenny Institute of Technology, 2018-07)The objectives of the research were: 1. To identify, analyse and discuss teachers’ perspectives of teaching in multigrade setting in Co. Donegal. 2. To identify, discuss and analyse teachers’ perspectives of students’ ... -
What are the issues facing small accounting practices in the north west of ireland? an exploratory study
(Letterkenny Institute of Technology, 2011)Businesses all around the globe has been faced with many issues and challenges as a result of the downturn in the economy. This research project focuses in on the rural area of the North West of Ireland to see what issues ... -
What influences accounting student’s attitudes towards the accounting profession - a north west experience
(Letterkenny Institute of Technology, 2009)This study explores several issues which have been linked with influencing a student’s attitude toward the accounting profession. These issues include the factors that influence their choice of career, their decision to ... -
What is the nature and extent of environmental disclosures by listed companies on the Irish Stock Exchange within the Food and Drinks sector
(Letterkenny Institute of Technology, 2009)In April 2008, Terence O’Rourke, Managing Partner of KPMG in Ireland spoke at a presentation on Accounting for Sustainability to the Annual Conference of the Institute of Chartered Accountants in Ireland (ICAI) and said ... -
What is the perception in Academia to graduate internships within the Creative Industries?
(Letterkenny Institute of Technology, 2016-08)This study looks at the proliferation of unpaid graduate internships within the creative industries and asks if they are worthwhile or are graduates being taken advantage of? Do they perpetuate the cycle of privilege ... -
What lurks beneath the event evaluation - Social media!
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)In August 2013 Northern Ireland hosted the World Police and Fire Games. The official event evaluation found that the games projected Northern Ireland in a positive light; however this survey does not tell the full story. ... -
The Wild Atlantic Way as a catalyst for tourism and sustainable employment development in the North West of Ireland.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)In March 2014 Fáilte Ireland launched a new coastal drive, ‘The Wild Atlantic Way' (WAW). This new initiative provides a signposted route along the Atlantic coast from Kinsale in West Cork to Malin Head in County Donegal. ... -
Wireless communication using ultrasound in air with parallel OOK channels
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)The use of airborne ultrasonic transducers for wireless communication was demonstrated. The work used capacitive ultrasonic transducers to transmit coded binary signals through parallel air channels. On-Off Keying modulation ... -
Wireless sensed environment for body area networks
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)In low power wireless body area networks it is envisaged that there will be communication between on-body devices and wireless nodes placed in the environment (sensed environment) to provide a range of applications including ... -
Work based learning partnerships: a match made in Heaven?
(2010)The objective of this paper is to identify the critical success factors for a Work Based Learning (WBL) partnership between a Higher Education (HE) provider and an employer and to make recommendations for successful WBL ...
