Browsing Atlantic Technological University (Donegal) by Title
Now showing items 192-211 of 255
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Re-defining the role of the customer in social media marketing: A formula for success.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)Businesses today no longer have a choice as to whether they adopt SMM, it is now a strategic requirement (Constantinides, 2014, Qualman, 2013). Online social behaviour has transformed how people communicate and interact, ... -
The reality of customer service within small retailer in Donegal
(Letterkenny Institute of Technology, 2012) -
Reliable system design with a high degree of diagnostic procedures for embedded systems
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Maintenance starts with reliable diagnostics. Programming Logic Controllers (PLCs) are often equipped with a high degree of diagnostic procedures in order to ensure that the processing unit is functioning correctly. It is ... -
Replicating reality: Driver assessment using dual-fidelity simulator
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)This paper presents a driving simulator constructed for the purposes of allowing a direct comparison between two levels of fidelity in the driver interaction stream. The driving simulator itself is described, followed by ... -
Residential property tax in Ireland
(Letterkenny Institute of Technology, 2010)The Report of the Commission on Taxation 2009 recommends the introduction of an annual property tax on principal private residences while at the same time zero rating stamp duty on the transfer of principal private ... -
A review of the evolution of marketing practice in the web 2.0 era has marketing education remained relevant? Observations from practitioners, academics and students.
(Letterkenny Institute of Technology, 2014)Web 2.0 technologies have transformed the marketing industry and the more closely consumers become connected to digital technologies, the greater the power of the information channel for marketers. When the immediacy and ... -
Robust digital video watermarking using reversible data hiding and visual cryptography
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Watermarking is a major image processing application used to authenticate user documents by embedding and hiding some authenticated piece of information behind an image, audio or the video file. For example, copyright ... -
The role of the affective domain in mathematics in Ireland: a comparative study between two cohorts of junior certificate students
(Letterkenny Institute of Technology, 2012)A new mathematics syllabus, called Project Maths was introduced on a phased basis for all Irish post-primary schools in September 2010. Project Maths promotes active learning, student understanding of mathematical ... -
Searchable symmetric encryption (sse): a mechanism for searching symmetrically encrypted data stored in the Cloud
(Letterkenny Institute of Technology, 2015-08) -
A simplified approach to perceptual quality adaptation of multi-dimensional scalable video
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Content Aware Networking (CAN) can enhance the distribution of media through awareness in the network of the content it is carrying. In this way functions such as content adaptation, content routing and resource allocation ... -
Social networking as a marketing tool: evidence from Donegal
(Letterkenny Institute of Technology, 2013)The objective of this research was to examine social networking sites (SNSs) as a marketing tool with evidence from County Donegal. This will then help establish how valuable SNSs are for marketing by small medium ... -
Stakeholder engagement in destination management: Exploring key success factors.
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015)The development of sustainable tourism destinations that can produce the requisite social, cultural, economic and environmental impacts requires high levels of interconnectedness between all stakeholders (Timur & Getz, ... -
Stealth analysis of Network Topology using Spanning Tree Protocol
(Letterkenny Institute of Technology, 2015-05)Almost every network over the last 30 years is built on Spanning Tree Protocol (STP). This protocol makes topology information available to individual switches by exchanging Bridge Protocol Data Units (BPDUs) containing ... -
Strategic Marketing Planning and Small Firms in Ireland
(Cork Institute of Technology, 2011)This paper examines the strategic marketing planning activities of small firms in Ireland. We take the view that there is a need to evaluate current practice and make informed recommendations that can improve marketing ... -
Strategic marketing planning in the small business sector in Ireland
(Letterkenny Institute of Technology, 2009) -
Street Law in Ireland: The effectiveness of a Street Law programme in developing critical thinking skills amongst undergraduate law students
(Letterkenny Institute of Technology, 2018)Increasingly, there has been more expectations for Higher Education Institutions to review their curricula to ensure that critical thinking (CT) and other transferable skills are given a high priority with the intention ... -
A Study into Teachers’ Perception of Leadership Practice in Large Co-Educational Primary Schools in County Donegal, Through the Lens of Distributed Leadership
(2020-07)Leadership practice in Irish primary education is undergoing unprecedented change reflected by a major shift in educational policy with regard to in-school leadership and management. Through policy enactment there has been ... -
A study of buyer behaviour and attitudes towards functional foods and related marketing activities
(Letterkenny Institute of Technology, 2011)Consumers have become increasingly concerned with the impact which the foods they eat have on their health. To address this issue, the food industry has developed a variety of foods that make health claims. Eating ... -
A study of buyer behaviour and attitudes towards national brands and store brands in the food industry
(Letterkenny Institute of Technology, 2013)Purpose: The purpose of this study is to investigate how the attitudes which consumers have towards national brands and store brands in the food industry and how this influences their purchasing behaviour. Methodology: ... -
A study of the road safety authorities use of fear appeals to communicate a public health message
(Letterkenny Institute of Technology, 2012)This dissertation provides an insight into the Road Safety Authorities (RSA) use of fear appeals to communicate a public health message. The RSA use fear appeals such as shock, threats, scare tactics and emotion to ...