Browsing Atlantic Technological University (Donegal) by Title
Now showing items 53-72 of 255
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E-Marketing communications: a case study
(Letterkenny Institute of Technology, 2009)This research was undertaken in order to investigate e-marketing communications methods adopted by an Irish SME (Small Medium Enterprise). The investigation was based on a case study of Storm PM Ltd. The aim of the ... -
The effect of video on demand services on the cinema Industry
Abstract Background The cinema industry may be showing signs of growth since having to contend with increased competition over the last number of decades from alternate offerings such as radio, TV, computer games & Pay ... -
Effects of a fall on the quality of life of someone over the age of 65
(2020-08)Background: Care of the older person will become more important in the future due to the expected increase in this area of the population. Falls and fall related injuries are the most comm on cause of admission to ... -
Enhancing marketing communications for a B2B company, through the use of motion graphics
(Letterkenny Institute of Technology, 2011) -
Error-free authentication watermarking based on prediction-error-expansion reversible technique
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Watermarking technology is an efficient method to protect multimedia content. In this paper, an error-free authentication watermarking is proposed based on prediction-error-expansion reversible technique. A binary image ... -
Evaluating elliptic curve cryptography for use on java card
(Letterkenny Institute of Technology, 2003)Smart cards are used as trusted storage and data processing systems to store cryptographic private keys and other valuable information. Java Card promises the ease of programming in Java to the world of smart cards. ... -
Evaluating techniques of finding a path in a dynamic digital search domain
(Letterkenny Institute of Technology, 2009)Moving from one point to another in an efficient yet effective manner has always been a problem for people. The same problem can be related to mathematical graph theory, where moving from one co-ordinate to another ... -
Evaluating the power of online forums in consumer buyer behaviour
(Letterkenny Institute of Technology, 2012)PURPOSE: This research aims to examine the power and influence of online forums in shaping consumer buyer behaviour in Ireland. DESIGN/METHODOLOGY/APPROACH: The researcher adopted Creswell’s (2011) exploratory ... -
An examination into the changing role of the chief financial officer in Irish listed companies: a 21st century perspective
(Letterkenny Institute of Technology, 2009)The role of the CFO is a hotly debated topic. Multiple articles have been written on the subject. Some have advocated that the CFO is now firmly a strategic partner in organisational life, while others see it as a financial ... -
An Examination of Assessment Practices
(Letterkenny Institute of Technology, 2016-08-31)The principal objective of this dissertation is to exam the different assessment practices in the training environment of restaurant service education in third level programmes in Ireland. The hospitality sector is one ... -
An examination of the efficacy of a technology enhanced learning intervention in a First Aid responder course.
(2020-07)Technology Enhanced Learning (TEL) is becoming more prevalent in education as it has evolved to enhance traditional pedagogical methods of tutoring that is face to face teaching. The utilisation of TEL on courses has been ... -
Experimental evaluation of mobile phone sensors
(Signals and Systems Conference (ISSC 2013), 24th IET Irish, 2013-06)Smart phone has become an important part of people's daily life. Most of current smart phone are equipped with a rich set of built-in sensors. The mobile applications such as geo-location based video annotation and indoor ... -
Experimental studies on the effects of merging and deference behaviour on stair- floor landings
(Letterkenny Institute of Technology, 2010)This study provides an investigation into egress behaviour via stairways to increase understanding and further investigate the factors, which impede safe occupant movement. Fire evacuation drills of three different ... -
An exploration into how research and development is treated in Ireland, focusing on listed companies
(Letterkenny Institute of Technology, 2010)The recession and current unfolding economic scandals have caused many businesses to become apprehensive and cautious with the money they spend and the service providers they chose. Accounting/auditing firms in particular ... -
An exploration into the use of experiential marketing in Ireland
(Letterkenny Institute of Technology, 2011)Experiential marketing has an important role to play in the marketing communications strategy. This thesis explores the use of experiential marketing in Ireland by discussing Irish brands commitment to it and by ... -
An exploration of food tourism and destination experience along the Wild Atlantic Way
(11th Annual Tourism and Hospitality Research in Ireland Conference (THRIC), 2015-06)Food is an essential part of Ireland’s tourist experience and is a major draw for inbound tourists; food is sustenance, however it can also appeal to visitors looking for authentic experiences. Food experiences can help ... -
An exploration of marketing graduates’ attitudes towards their employment in small irish businesses
(Letterkenny Institute of Technology, 2009)The purpose of the research is to understand and explain the situation of marketing graduates in the labour market. The key findings show that marketing graduates overestimate their abilities to find marketing employment ... -
An exploratory case study into the role of using Student audio recordings/Podcasts as an aide to develop understanding and enhance Student self-learning.
(2020-07)For third level students’, the way of learning and lifestyle, especially in the Covid 19 Epidemic year of 2020 has propelled into online and blended learning. The use of technology in learning and teaching is even more ... -
An Exploratory Study into Children’s Views and Lived Experiences of Mathematics in a Primary School in Co. Donegal.
(Letterkenny Institute of Technology, 2018-07)Due to a movement towards the inclusion of the child’s voice based on ‘The New Sociology of Childhood’, it is important to obtain the perspectives of children in relation to their views and experiences. To date there is ... -
An Exploratory study of ‘Grit’ in Higher Education
(Letterkenny Institute of Technology, 2016-08)Academic success may not be wholly dependent on the cognitive ability of the student. Recently, other non-cognitive factors such as grit, tenacity and perseverance have been identified as important factors in the long term ...