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dc.contributor.authorGaynor, Lee
dc.contributor.authorDempsey, Hilary
dc.contributor.authorWhite, P.J.
dc.identifier.citationGaynor, L., Dempsey, H., and White, P. (2018) How Design Thinking Offers Strategic Value to Micro- Enterprises, in Storni, C., Leahy, K., McMahon, M., Lloyd, P. and Bohemia, E. (eds.), Paper presented at the Design as a catalyst for change - DRS International Conference 2018, Limerick, Ireland. Conference Paper retrieved from
dc.description.abstractLarge organisations use design and design thinking to create value; however, there is a low awareness and practice of design and design thinking in smaller businesses. 69% of Irish businesses never use design, or use it only at a superficial level (DJEI, 2016). Previous research on the relationship between design and the wider-enterprise base in Ireland has focused on highly innovative and successful businesses that are already accustomed to design and have ten or more employees. The result of these studies has produced stories of how design creates value for each business, making it difficult to understand how it is applied in, and relates to, other businesses, particularly micro- enterprises without design competence. This paper aims to contribute to the academic field of design and wider-enterprise base in Ireland, in relation to design thinking and regional micro-enterprises who are not accustomed to design. It explores how design thinking offers strategic value to these businesses by building understanding of the identity and purpose of the business for the owner.en_US
dc.publisherDRS Internationalen_US
dc.relation.ispartofDRS Biennial Conference Seriesen_US
dc.rightsAttribution 3.0 United States*
dc.subjectcultural changeen_US
dc.subjectbusiness strategyen_US
dc.subjectdesign thinkingen_US
dc.titleHow design thinking offers strategic value to micro-enterprisesen_US
dc.conference.hostUniversity of Limerick and Limerick School of Art and Design, Limerick Institute of Technologyen_US
dc.conference.locationUniversity of Limericken_US
dc.contributor.affiliationDesignCORE, Humanities, South East Technological University, Kilkenny Road, Carlow, Irelanden_US
dc.identifier.doi10.21606/ drs.2018.434en_US
dc.subject.departmentdesignCORE - SETU Carlowen_US

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Attribution 3.0 United States
Except where otherwise noted, this item's license is described as Attribution 3.0 United States