Browsing Department of Mechanical & Automobile Engineering by Author "Meaney, Claire"
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Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising
Houghton, Frank; O'Doherty, Diane; Duncan, Bruce; Meaney, Claire (Universala Medicina Esperanto Asocio, 2019-12)There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with ...