Browsing Articles - Department of Applied Social Sciences by Author "Duncan, Bruce"
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Combatting the Big Tobacco Hydra in Sport: Another Case of Alibi Marketing Through False Flag Advertising
Houghton, Frank; O'Doherty, Diane; Duncan, Bruce; Meaney, Claire (Universala Medicina Esperanto Asocio, 2019-12)There are ongoing covert tactics being employed by Big Tobacco to contravene bans on advertising of tobacco products in an increasingly regulated environment. The power of alibi marketing should not be diminished with ... -
‘Greenwashing’ tobacco products through ecological and social/equity labelling: A potential threat to tobacco control
Houghton, Frank; Houghton, Sharon; O'Doherty, Diane; McInerney, Derek; Duncan, Bruce (European Publishing, 2018)There has been significant growth in ecological/environmental labelling of products and services internationally in recent years. Such efforts have become an integral element of the marketing strategies used by many ...