Browsing Atlantic Technological University (Galway-Mayo) by Author "Faherty, Fionnuala"
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An empirical study into the potential of a multi-loyalty card for a business and consumer.
Faherty, Fionnuala (Galway-Mayo Institute of Technology, 2011)The aim and purpose of this research is to identify additional benefits that may be available with the use of a multi-loyalty card to businesses within the various industries and also to consumers. Loyalty card holders ...