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dc.contributor.advisorBarton, Hannah
dc.contributor.authorStoneham, Brendan
dc.date.accessioned2021-11-12T15:49:47Z
dc.date.available2021-11-12T15:49:47Z
dc.date.issued2020
dc.identifier.citationStoneham, B. (2020). Personality traits in relation to marathon media consumption. Institute of Art, Design and Technologyen_US
dc.identifier.urihttp://research.thea.ie/handle/20.500.12065/3819
dc.description.abstractThe present study used to the Uses and Gratifications theory to examine the relationship between the Big Five and the practice of binge-watching and explored the relationship between media consumption and personality traits by examining how viewers personality traits influence the probability and degree viewers are inclined to engage in this activity. An online questionnaire (N = 145) determined that the degree to which individuals engage in marathon media consumption show small but significant relationships with the personality traits extraversion, neuroticism, conscientiousness and agreeableness. The implications of the study findings and limitations of the study are discussed.en_US
dc.formatapplication/pdfen_US
dc.language.isoengen_US
dc.rightsAttribution-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nd/4.0/*
dc.subjectUses and Gratifications theory, Big Five, Binge-watching, Media consumption, Personality traitsen_US
dc.titlePersonality traits in relation to marathon media consumptionen_US
dc.typeinfo:eu-repo/semantics/masterThesisen_US
dc.contributor.affiliationInstitute of Art, Design and Technologyen_US
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessen_US
dc.subject.departmentMSc in Cyberpsychologyen_US


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Attribution-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NoDerivatives 4.0 International