Abstract
The present study used to the Uses and Gratifications theory to examine the relationship between the Big Five and the practice of binge-watching and explored the relationship between media consumption and personality traits by examining how viewers personality traits influence the probability and degree viewers are inclined to engage in this activity. An online questionnaire (N = 145) determined that the degree to which individuals engage in marathon media consumption show small but significant relationships with the personality traits extraversion, neuroticism, conscientiousness and agreeableness. The implications of the study findings and limitations of the study are discussed.