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dc.contributor.advisorDr McDonnell, Dean
dc.contributor.authorDunne, Donal
dc.identifier.citationDunne, D. (2019). The moderating factors that influence trusting intentions towards online doctors. Institute of Art, Design and Technologyen_US
dc.description.abstractThe last few years have seen the arrival of virtual doctor services that can be accessed at any time, on any smart device and like other e-commerce activities there is an extra element of doubt, anonymity and risk. Transacting online depends on the individual’s belief that the other party is honest, benevolent and competent. Consumers need to decide which online doctors are trustworthy and doctors need to demonstrate they can be trusted. This study conducted an online survey with 93 valid responses to explore the moderating factors that guide trusting intentions towards engaging with online doctors. The results indicate that like e-commerce websites, structural guarantees around privacy, security and third-party assurances are essential. However, consumers also rely on instinct when making a judgement of trustworthiness and in this context, they consider the overall design of the website when forming a decision to trust.en_US
dc.rightsAttribution-NoDerivatives 4.0 International*
dc.subjectVirtual doctor services, Online doctors, Trustworthiness, Competencyen_US
dc.titleThe moderating factors that influence trusting intentions towards online doctorsen_US
dc.contributor.affiliationInstitute of Art, Design and Technologyen_US
dc.subject.departmentMSc in Cyberpsychologyen_US

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Attribution-NoDerivatives 4.0 International
Except where otherwise noted, this item's license is described as Attribution-NoDerivatives 4.0 International