dc.contributor.advisor | Griffin, Robert | |
dc.contributor.author | Lawton, Patrick | |
dc.date.accessioned | 2021-11-04T15:26:31Z | |
dc.date.available | 2021-11-04T15:26:31Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Lawton, P. (2018). Netflix viewing behaviours in relation to introversion and extraversion. Institute of Art, Design and Technology | en_US |
dc.identifier.uri | http://research.thea.ie/handle/20.500.12065/3778 | |
dc.description.abstract | The present study aimed to examine the effects of being either introverted or extraverted in relation to participant viewing habits and behaviours when using the Video-On-Demand service, Netflix. Areas of examination included participant influential and motivational factors when choosing content to watch, as well as viewing behaviours such as ‘binge-watching’. Ninety-one participants completed an online Introversion, Extraversion and Netflix questionnaire, composed of the McCroskey Introversion Scale (Richmond & McCroskey, 1998) and also items regarding Netflix usage. Responses formed ‘Selecting’, ‘Sharing’ and Behaviour’ scores for participants, the means of which were compared between Introverted - Extraverted, and High Introvert/ Extravert - Moderate groups. The results of independent T-tests carried out indicated no significant difference in how Netflix is used between groups as hypothesised. Additional analysis between Male and Female groups indicated a significant difference between group ‘Sharing’ scores. A one-way analysis of variance (ANOVA) indicated a significant difference existed between participant age brackets regarding ‘Behaviour’ scores. Results, strengths and limitations of the study and suggestions for further research are discussed. | en_US |
dc.format | application/pdf | en_US |
dc.language.iso | eng | en_US |
dc.rights | Attribution-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nd/4.0/ | * |
dc.subject | Introverted, Extraverted, Viewing habits, Behaviours, Video-On-Demand, Netflix, Binge-watching | en_US |
dc.title | Netflix viewing behaviours in relation to introversion and extraversion | en_US |
dc.type | info:eu-repo/semantics/masterThesis | en_US |
dc.contributor.affiliation | Institute of Art, Design and Technology | en_US |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | en_US |
dc.subject.department | MSc in Cyberpsychology | en_US |