dc.contributor.advisor | Dr Kirwan, Grainne | |
dc.contributor.author | Coghlan, Eily | |
dc.date.accessioned | 2021-10-12T10:40:30Z | |
dc.date.available | 2021-10-12T10:40:30Z | |
dc.date.issued | 2009 | |
dc.identifier.citation | Coghlan, E. (2009). Gender-bending in virtual worlds - Investigating need for achievement between goal-orientated and non goal-orientated environments. Institute of Art, Design and Technology | en_US |
dc.identifier.uri | http://research.thea.ie/handle/20.500.12065/3697 | |
dc.description.abstract | The aim of this study was to examine a potential relationship between gender-bending online and Need for Achievement (nAch) in goal-orientated (World of Warcraft) and non goal-orientated environments (Second Life). Gender-bending has existed online
since the creation of MUDs (Multi-user Dungeons) and chat-rooms (Donath, 1998).
There were two stages to this study. Firstly, participants took part in informal interviews (n-6) to accumulate rich data involving their motivations behind genderbending. Secondly, participants (n=253) responded to an online questionnaire to find out their motivations behind why they gender-bend, and to find out their level of Need for Achievement.
Findings show women in a goal-orientated virtual environment with high nAch are more likely to gender-bend then women with lower nAch. Findings also showed that that men who gender-bend have lower nAch than men who do not gender-bend in a
goal orientated environment. There was no difference in nAch scores between individuals who do and who do not gender-bend in a non-goal orientated environment. Findings implicate that reasons for gender-bending differ between environments types, additional research is warranted into investigating and discovering further motivators for this behaviour. | en_US |
dc.format | application/pdf | en_US |
dc.language.iso | eng | en_US |
dc.rights | Attribution-NoDerivatives 4.0 International | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nd/4.0/ | * |
dc.subject | Gender-bending, Need for Achievement, World of Warcraft, Second Life | en_US |
dc.title | Gender-bending in virtual worlds - Investigating need for achievement between goal-orientated and non goal-orientated environments | en_US |
dc.type | info:eu-repo/semantics/masterThesis | en_US |
dc.contributor.affiliation | Institute of Art, Design and Technology | en_US |
dc.coverage | Degree of MSc in Cyberpsychology | en_US |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | en_US |