|Baben, G. (2009). How loot-horny are you? Personality, self-esteem and rewards in World of Warcraft. Institute of Art, Design and Technology
|In order to study some of the effects of intrinsic rewards within MMORPGs, a correlation design study was performed to determine the relationship between introversion/ extroversion and loot-horniness, self-esteem and loot-horniness and the effects of loot on player decisions and behaviour within World of Warcraft. One hundred participants completed an online questionnaire. Players with high self-esteem were more loot-horny than those with lower self-esteem. High levels of loot-horniness strongly correlated to the degree of how much loot affects player decisions and behaviour. No relationship was found between introversion/ extroversion
and loot-horniness. Loot as a reward mechanism within immersive environments significantly affects player behaviour and decisions within the immersive game environment. Causes of loot-horniness remains to be studied further.
|Attribution-NoDerivatives 4.0 International
|Introversion, Extroversion, Self-esteem, World of Warcraft
|How loot-horny are you? Personality, self-esteem and rewards in World of Warcraft
|Institute of Art, Design and Technology
|Degree of MSc in Cyberpsychology