A comparison of trust towards online commercial sites between native and digital immigrants

Abstract

Previous research had indicated that Trust plays a role in the decision and intention to make purchases online. It is also proposed that younger people who have grown up using technology known as Digital Natives use computer technologies differently than older generations known as Digital Immigrants who have learned to use such technologies in later life. The primary aim of this study is to determine if there are differences in levels of trust when shopping online between the two groups. Taking into account factors such as Technostress and Propensity to Trust, no significant differences were observed in level of trust between the two groups however gender differences and differences in frequency of shopping were observed between the two groups.